Cases

Two businesses. Nothing in common.

Different sectors, different countries, different tools. Same method: read everything, catch what slips, take over the busywork. We leave the names out: their books are their business, and yours will be too.

Brokerage · Europe

The rules lived in the owner's head.

A small brokerage with steady monthly volume and two invoices per deal. All the admin ran across a spreadsheet, invoicing software, accounting software, a shared drive and email. The owner set every commission rate. Nobody had ever written them down.

~€3,600in commissions billed too low
~€1,200billed too high to clients
1 in 8invoices redone and credited
~€3,200in commissions never invoiced, for over a year

What the audit found

  • Deals billed at a different rate than the contract said.
  • Invoices issued on estimates, then redone: deals billed twice, dozens of credit notes in six months.
  • Unusual deals left unbilled because the rules weren't written down.
  • No single place to see what had actually been paid.

What's running now, on our side

  • An automatic load that pulls in the new files by itself.
  • Each invoice checked against its contract, with any errors flagged to us for review.
  • Next: the rates written down once, checked before an invoice goes out.
Live events · United States

Thousands a month on ads. No idea which ones sold a ticket.

A growing events company. Most of its marketing was boosted Instagram posts. No tracking, no way to tie an ad to a ticket, audiences drawn by hand on a map, and a customer list nobody used.

~$19Kspent on ads in 90 days
0campaigns ever set up to sell a ticket
~$6Kon an always-on "likes" campaign tied to no event
3 weeksfrom kickoff to a verified baseline, with ticket sales tied to ad links

What the audit found

  • Nearly all the spend went to clicks, profile visits and likes. None to sales.
  • Money spent on ads shown inside mobile games.
  • Rejected ads piling up for months, never appealed.
  • Thousands of customer emails sitting unused.

What we did together, in three weeks

  • Tracking live and verified on the event pages, with ticket purchases reporting back.
  • A tracking-link scheme, one link per ad, set up with the client's team.
  • The customer list turned into ad audiences, and new campaigns built by the client to sell tickets, each one audited by us as it went live.
  • The first event measured as cost per attendee, with a baseline to beat.
01 · READ

Everything they chose to share, in the first days.

02 · CATCH

What didn't add up, in numbers the owner could check.

03 · BUILD

A tool shaped around their tools, not ours.

04 · RUN

On the real work, with the owner approving.

Your turn

What would Spider find in yours?

Two weeks, free, on your real work. On day 14 you see what it found, what it did, and our price.

Get my 2 free weeks →

Figures rounded. Names withheld on purpose.